Supporting the GenAI Production Lifecycle

For brands today, figuring out how genAI fits into the production process is essential. AI has opened up a universe of creative possibilities along with massive efficiency gains, but producing content that creates those viral moments, converts on social, or shows up in global campaigns still needs to be touched with traditional post-production techniques to bring it to a place that really works. With the landscape of new genAI tools changing daily, and the optimal production workflow evolving almost as quickly, teams face a new challenge managing the complexities of genAI content.

The genAI creative process usually involves extensive iterations, reference materials, prompt experimentation, and version tracking; endless variations get scrapped as prompts are tweaked over and over to narrow in on that perfect result. When your team is switching between disconnected tools, prompts and references get lost, AI-generated assets get mixed up with traditional ones, and it’s a struggle to collaborate. Globaledit is uniquely positioned to address these exact challenges, acting as a central hub for the vast content libraries and edit processes involved in any production lifecycle. From ideation to delivery, here’s how teams working with genAI can bring order to their creative process and set themselves up for success as AI workflows continue to evolve.

Content management & organization

The foundation of AI-driven creative work is reliable content management. It’s critical that workflow platforms have features designed for modern AI projects:

• Complete media support: If you can generate it, Globaledit can host it. Globaledit is designed to accommodate all media formats from images and videos to 3D assets in a single platform.
• Reference collections: Create and curate collections of swipe for visual consistency across storyboarding, concepting, and prompt engineering.
• Version tracking: View the complete lineage and development of assets as you iterate and zero in on the perfect image. Get valuable insight into the visual evolution of your creative work and easily retrace your—and the LLM’s—steps.
• Visual-first media library: See all your content, all at once, and easily scroll through all your visuals like you would in an iPhone library. Compare assets with our 2-up, 3-up, and 4-up views to quickly assess differences and details across variations. Organize, filter, and sort vast collections with custom tags that match your workflow.

Collaboration and feedback

AI-generated creative should be as easy to collaborate on as traditional media formats, especially as teams learn in real time how to refine AI content using traditional post-production methods to make it realistic and on-brand.

• Prompt documentation: When it comes to genAI, even the slightest tweak can result in a vastly different outcome. In Globaledit, teams can attach the exact prompts used to generate assets via comments, metadata fields, or even directly as layers on the assets themselves, ensuring near-perfect reproducibility.
• Knowledge sharing: Share your winning prompt libraries and successful formulations via collections and public links that anyone on your team can access and learn from.

Workflow integration

Turning AI assets from raw output into finished content that’s ready for websites, retail displays, or social media requires passing them through multiple applications and teams. Globaledit is built for seamless integration between creative tools and across departments.

• GenAI integrations: The landscape of generative AI tools for image, text, video, and audio evolves daily, with each tool offering unique capabilities. Globaledit seamlessly integrates with any external AI tool, allowing you to incorporate these capabilities directly into your workflow.
• Connect with your favorite tools: Globaledit integrates directly with essential production tools like Photoshop, DAMs, and other platforms so your AI-generated assets flow smoothly without upload, download, or format issues.
• Status tracking and real-time updates: Keep the content production pipeline moving with clear status updates. Mark assets as in progress or approved, flag them for upscaling, tag retouchers to clean up anything imperfect (or too perfect), and immediately pass final assets to downstream teams like social, marketing, or e-comm.

Documentation and rights management

As AI content creation raises new questions about ownership and usage rights, proper documentation becomes critical. Globaledit provides comprehensive tools for managing IP, limiting external access, and tracking usage. Teams can set expiration dates, designate granular access permissions, and add watermarks to ensure AI-generated assets and source files alike are properly documented and protected.

The Future of AI-Powered Creative Production

As generative AI tools continue to evolve at lightning speed, having a stable, centralized hub for managing the creative lifecycle is essential. Globaledit provides that foundation, allowing creative teams to experiment with new tools without sacrificing organization or efficiency. Whether you’re just beginning to explore the possibilities of AI for your creative projects or already managing AI-driven content campaigns, Globaledit transforms an unpredictable, disjointed creative process into a cohesive workflow.

Curious how the Globaledit platform leverages AI? Check out our custom AI facial recognition feature in action.