How to Organize Your Creative Workflow Process

Contemporary industry standards and ever-changing consumer demands have led to creatives facing immense pressures. They are expected to deliver on-brand content within the budget, on time, every time. 

Doing this successfully requires an organized workflow that takes the stress out from the creative process and primes your organization for scaling seamlessly as your business grows.

Let’s look at what benefits a structured creative workflow can reap for your organization and how exactly your creatives can leverage it to help grow and scale your business. 

What is a Creative Workflow?

To put it simply, a creative workflow refers to the tools and processes an organization or a brand puts in place to streamline its operations and maximize performance. In the absence of a structured workflow, your creatives are left fending for themselves, with production and collaboration taking place separately. 

The most fundamental reason for you to implement a standardized creative workflow is to take the uncertainty out of the creative process and make your team work as a whole. Studies show that 51% of creatives end up wasting time and resources duplicating assets. Moreover, they spend, on average, 16 hours a week on operational, non-creative tasks. 

As your organization grows and needs to scale effectively, a standardized creative workflow is essential to make that change happen.

Why Do You Need an Organized Workflow?

Brands are facing more competition than ever before and need to tackle a host of challenges, as a result.

• Unprecedented demand for creative assets: With the explosion of social media and the number of consumer touchpoints increasing rapidly, brands require top-notch creative assets at their fingertips.

• Inefficient communication & collaboration: Studies show that organizations lose, on average, $62.4 million per year due to poor communication. Countless hours wasted on emails and disjointed messaging tools can be better spent on creative work if a structured workflow is in place.
• Brand Inconsistency: The bigger your organization gets, the more complex managing your processes and creative assets becomes. This creates the perfect storm for accidental brand inconsistency due to unstandardized assets being shared and distributed by your creatives. 

These inefficiencies stem from the lack of proper tools and processes that can make life easier for your organization’s creative workforce. When your team is not wasting precious hours doing guesswork on ambiguous briefs or duplicating assets, it automatically translates to more time being spent on actual, creative output. 

Benefits of an Optimized Creative Workflow

A creative workflow, tailored to your organization, and having the buy-in from the leadership and the creative team as a whole, is bound to generate tangible and intangible benefits for your business. Not only does it set the stage for scalability, but it also revamps your entire creative process for the better.

• Integrated Production: Seamless integration with all your favorite tools ensures your creatives can work on a single platform. For example, globaledit’s marketplace integrations make it super easy to connect to popular tools like Photoshop, Slack and Asana.

• Effortless collaboration: Having a standardized process for creative briefs, editing, and asset sharing makes collaboration a breeze. For example, Markup Editor lets your team comment directly on assets and collectively edit and approve them.

• Enhanced Productivity: Your creatives get to work in a stress-free environment without wasting time on operational tasks. This leads to more projects being completed on time and within the budget. 

• Brand Consistency: Your branding is how your audience recognizes you and thus, it needs to be treated with the utmost care. Standardized asset management practices ensure that everything that goes out is always on point. 

Leverage the Power of Organized Creative Workflow

It’s no longer an option to have an optimized creative workflow in place. The alternative is creative obsolescence. With AI, automation, and newer cutting-edge technologies playing a major role in creative operations, you need to be at the top of your game.

Request a demo with us today to discover how you can unlock scalable and forward-looking creative workflows.