Enterprise Creative Workflow Platforms: What They Are and Why They’re Important

Creative, digital, and marketing teams all face an increasingly complex challenge: producing engaging, brand-consistent content at lightning speed, again and again. From TikTok virality to multi-channel ads, the appetite for content has never been higher—and for large or fast-growing brands with high-volume output and global teams, keeping pace can be particularly tricky. That’s where leveraging an enterprise creative workflow platform makes all the difference here—especially for global teams. They provide structure and process clarity, so teams can focus their time and resources on what they do best: content and production.

What Makes a Creative Workflow Platform Enterprise-Level?

A creative workflow platform supports the entire lifecycle of a creative asset, from initial concept to final delivery. It centralizes creative processes and empowers teams to bring content to market more efficiently. That includes:

• Studio teams to track samples and shots on set
• Art directors and creative directors to provide visual guidance, like making selects
• Photographers and retouchers to receive markup notes and deliver final work
• Marketers to access, manage, and share content across channels
• Leadership to monitor projects and quickly approve work

What truly sets an enterprise-level workflow platform apart is its extensibility and flexibility to accommodate unique business needs, from custom integrations to security measures. It enhances visibility, collaboration, and productivity—and is built to grow with your business. Industry leaders like Tiffany’s, Target, and Nickelodeon use Globaledit to drive their creative production.

Enterprise Creative Workflow Management in Action

Real-time global access

Globaledit handles huge batches of assets in all file formats, automatically updating metadata from ingestion through delivery. Instant content uploads to the cloud let users access and begin editing shots while a shoot is still underway, saving time and enabling collaboration across locations. The ability to access live content across multiple locations is a necessity for brands with global teams: For example, a San Francisco-based retail company might have a shoot happening at a studio in New York, but the Art Director is able to provide live feedback and make selects from his office in California, and the Creative Director can scan the first edit on her mobile app while heading home from set at the end of the day.

AI-powered curation and organization

Globaledit’s AI automatically identifies and tags objects, scenes, and celebrities, and can be trained to recognize any face, such as frequently-used talent. Teams can instantly search vast asset libraries and optimize their creative based on what’s performing well. It’s a game-changer for organizing content and maximizing asset usage.

Built for collaboration

Dynamic approval galleries and collections facilitate real-time feedback, approvals, and task handoffs, all in one platform. The team at Kiehl’s uses smart collections to automatically route assets from their photo production team to leadership for final approval. Others use public links to securely share content with external agencies and partners; Uplinks allow creators and influencers to drop their own content straight into Globaledit. These features ensure crystal-clear visibility of status updates, dependencies, and overall project progress.

Automating manual tasks

Enterprise-scale brands with large teams benefit from process automations that systematically push content through the production process. Enterprise creative workflow platforms are built to support custom workflow automations tailored to any team’s internal structure and processes. For example, the team at New Balance created an automation that pushes an asset directly to Wrike when it is marked “Approved.” Other brands use automations to assign tasks and next steps through Slack and Teams notifications. Regardless of the actual task, automations invariably remove tedious steps in production workflows and help ensure that processes run smoothly, freeing up teams to spend less time on busy work and more time focusing on their core responsibilities.

Powerful system integrations

Seamless integrations with essential apps like Slack, Adobe, and Asana streamline communication while allowing users to leverage different tools that they prefer for specific parts of a workflow. The Skims e-comm team, for instance, uses our Shopify integration to auto-transfer approved assets to their online storefront, avoiding the risk of sharing WIP files publicly and eliminating manual downloads and uploads.

Industry-specific feature suites

Globaledit is designed with industry feature suites, tailor-made for specific functions and teams. Brands and departments can leverage different modules depending on their needs while staying connected on one platform.

• E-commerce: Studio features streamline the e-commerce production workflow, from receiving sample data to referencing style guides to building shot lists.
• Media and entertainment: Talent approval galleries, AI celebrity recognition, and watertight rights management make working with talent effortless.
• Marketing and social: 360 markup tools and integrations with social platforms are indispensable for producing and publishing multi-format campaign content.

Robust security and access control

Globaledit’s detailed permissions and user management features, such as role hierarchies and time-limited access, ensure content is secure and shareable to the right people at the right times.

The Bottom Line

An enterprise creative workflow platform operates like the center of your content production universe, connecting everyone from the start of the creative process to those downstream. Beyond your team’s current workflows, they’re built to support future needs and processes as company structures and the creative landscape at large evolve. As the role of AI in content production continues to grow, it’s a more critical consideration than ever as teams select the platforms they’ll work on. By making communication, feedback, and handoffs easy, fast, and actionable, enterprise creative workflow platforms truly transform how organizations create, manage, and use their content.